Search engine marketing
Search engine marketing (SEM) - commonly referred to as Search engine optimisation (SEO) - is an essential piece of the internet marketing mix for the vast majority of businesses, largely because - in our experience - it drives 70-80% of all new traffic to websites.
Natural search success
Outplay Media is one of Cambridge's leading and most experienced organic search marketing consultancies. Here's just a few quick examples of high rankings in competitive markets:
"
Compare Broadband", #1 Google UK, broadbandgenie.co.uk
"
Asbestos Remediation", #1 Google UK, thameslabs.co.uk
"
Fragrance Diffusers", #1 Google UK, amara.co.uk
"
Light Therapy", #2 Google UK, lumie.com
"
Expert Product Reviews", #2 Google UK, crowdstorm.co.uk
"
Premises Management Law", #1 Google UK, workplacelaw.net
(last checked 12.12.07)
Natural (or "organic") search refers to the main part of Google's search results page, where it list the websites are which are most relevant to the keyphrase (as opposed to paid search, see below).
Paid search
Outplay Media is also qualified to advise on paid search marketing, which can complement (or even largely replace) natural search in the marketing mix. Director Ciaron Dunne is a Qualified Google Advertising Professional (click for authentication).
What we offer
Outplay Media offers a range of search marketing services, from a one-off audit to getting involved with startups to ongoing management and reporting of your entire search marketing strategy. Please get in touch for further information.
